Vietnam is famous for its rich, bold coffee and is the world’s second-largest coffee exporter. One of its most well-known brands, G7 Coffee, has brought the authentic taste of Vietnamese coffee to people all over the world. But how did it become so popular? Let’s take a look at its journey.
The Beginning of G7 Coffee
In 1996, Trung Nguyên Legend was founded in Buôn Ma Thuột, Vietnam’s coffee capital, by Dang Le Nguyen Vu and Le Hoang Diep Thao. Their goal was to share Vietnamese coffee culture with the world. While their traditional ground coffee and café chains gained local popularity, the real breakthrough came in 2003 with the launch of G7 Instant Coffee.
Unlike regular instant coffee, G7’s 3-in-1 blend—a mix of premium coffee, sugar, and creamer—made it easy for anyone to enjoy a delicious and aromatic cup of Vietnamese coffee in seconds.
The Taste Test That Changed Everything
When G7 first launched, Trung Nguyên took a bold step. At a special event in Saigon’s Reunification Palace, they held a blind taste test, where people compared G7 with a well-known international instant coffee brand. The results? 89% of participants preferred G7! This moment helped establish G7 as Vietnam’s top instant coffee brand.
Taking Vietnamese Coffee to the World
After its success in Vietnam, Trung Nguyên set out to introduce G7 to the global market. By 2010, G7 was already being sold in over 60 countries, including the U.S., Canada, Russia, England, Germany, Japan, and China.
Its success was driven by:
High-quality Vietnamese Robusta beans from Buôn Ma Thuột
European coffee processing technology for a smooth taste
A bold and distinctive flavor loved by coffee enthusiasts
Convenience without losing authenticity
In 2014, G7 became the first Vietnamese coffee brand to enter Dubai’s luxury market, partnering with Global Hotels Management Corporation.
What Makes G7 Special?
One big reason for G7’s success is its unique production process. Unlike most instant coffee brands that use spray-dried coffee, G7 is made using freeze-drying technology. This method helps preserve the coffee’s rich aroma and natural flavors, making each cup taste like freshly brewed Vietnamese coffee.
But G7 is more than just coffee—it represents a lifestyle of inspiration and creativity. Trung Nguyên’s vision of coffee as a drink for thinkers and dreamers helped G7 connect with coffee lovers worldwide.
G7 Today: A Global Coffee Icon
Today, G7 Coffee is recognized as a premium instant coffee brand, dominating the Vietnamese market and expanding across Asia, Europe, and North America. With more people discovering the unique taste of Vietnamese coffee, G7 continues to be the top choice for those who want both quality and convenience.
Final Thoughts
From a local favorite to a global sensation, G7 Coffee’s journey is a testament to Trung Nguyên’s dedication to quality and innovation. Whether you need a quick morning boost or a relaxing afternoon cup, G7 brings the true essence of Vietnamese coffee to every sip.
Ready to taste the best of Vietnam? Try G7 Coffee today!
